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Our Founder

Jo-Anne Reynolds

Jo-Anne Reynolds - CEO & Founder

Jo was on a girls trip when all ladies she was with were not drinking alcohol because they were pregnant, marathon training or for religious beliefs. Their only options were sparkling water with lime juice or a Shirley Temple plus the usual soda pop, coffee or tea. 

When Jo-Anne got home she envisioned a world where everyone could enjoy a delicious, refreshing, alcohol free mocktail anywhere.  She also wanted drink recipes that featured items Jo could easily find and make as a mother and not a mixologist. All her friends wanted was a mocktail that was Sexy AF and Jo was committed to making it the World’s Best Tasting Alcohol Free Spirits company.

Jo began researching booze free beverage options and realized almost all existing options were non alcoholic. This means the beverage has 1.5% alcohol or less but is able to be called non alcoholic. When added to simple syrup they just make a sugary, sweet alcoholic cocktail like we are all used to drinking already. Jo wanted a great tasting alcohol free spirit, that was truly 100% alcohol free, gluten free, allergen free, plant based, Kosher and taste delicious.  

36 test batches were created using a variety of techniques, ingredients and more, four were selected with flavour profiles that truly fit the vision of being Sexy AF.  

These four flavours ViirGiin, Triple Sexy, Amar-Oh and Kamparii mimic the flavour profiles of other alcohol spirits. Now anyone is able to make delicious mocktail recipes with ingredients found in most people's fridge.  Make a Negroni, Martini or Cosmo with Sexy AF Spirits and you are able to have a fabulous refreshing alcohol free mocktail any time you want.

Connect with Jo on social media @sexyafspiritsjo

 

 

 

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